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Are You a “Megaphone” Email Marketer?
Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from...
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8-Step Guide to Email Marketing During a Crisis
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. You can’t just ignore a crisis when it’s affecting your...
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6 Ways to Keep Your Audience Engaged During These Unprecedented Times
As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number...
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4 Experts Reveal How to Craft High-Converting Landing Pages
Landing pages are a fantastic tool to help you grow your list, increase sales, and deliver content your audience will love. But how do you create a high-converting landing page? What do...
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The Email Marketing Statistics You Need to Know in 2020
Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.) And although email marketing has been around for decades, it’s...
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How to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter
The best copywriters write with two things in mind: their audience and the action they want their audience to take. That means great writers adjust their copy for each marketing channel. While many of...
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9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates
Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory...
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How to Promote Your Landing Page and Grow Your Email List
You know that an awesome landing page is the first step to growing your list, selling more, and building relationships with your audience. So, you built one. You took time to write convincing landing...
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Get Higher Open Rates with 22 of the Best Email Subject Lines
If you’ve ever sat down to write an email, you’ve probably asked yourself: “what if no one opens my email?” Not a fun feeling, right? Especially if you’re worried that the success of your email rides...
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How to Get Email Addresses for Email Marketing
Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first...
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What Are Web Push Notifications & How Should You Use Them?
What do successful marketing strategies and breakfast have in common? Answer: The best ones involve variety. Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs....
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Send Web Push Notifications That Help You Make More Sales
There are over 1.72 billion websites on the world wide web as of October 2019. Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic. Driving web traffic is hard...
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How to Use “The Dinner Party Strategy” in Your Email Marketing [Podcast]
Have you ever wondered what dinner parties and email marketing have in common? Me neither. But after hearing email marketing super star Val Geisler relate the two, I have to say, I’ve never heard a...
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How to Email During a Disaster or Pandemic — Without Alienating Your Customers
What a year. Never in my wildest dreams could I have envisioned a pandemic sweeping the world and bringing just about every small business to a halt. It goes without saying, but we live in a different...
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Discover How to Turn a Hobby Into a Successful Business
This is the dream of many aspiring entrepreneurs. In fact, over 627,000 new businesses open each year in the United States alone. Maybe you’re one of those fortunate small business owners, or perhaps...
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Conquer Email Anxiety: 4 Tips to Overcome Your Fear of Sending Emails
Ta-da! You crafted the perfect email. You’ve proofread it, tested it, and even double checked your pre-flight checklist. Everything looks good, and you’re all set to press send. But you hesitate....
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Your Small Business Saturday & Giving Tuesday Email Gameplan
Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business...
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No Website? No Problem! Get Your Business Online with Landing Pages
Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing. Many people think they need to build an elaborate website with your story, products...
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The Only Email Marketing Best Practices Guide You’ll Need in 2021
Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email...
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How to Get Noticed Online: 5 Steps to Brand your Landing Page
What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS....
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20 Holiday Email Subject Lines to Inspire Merry Messages
The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year’s...
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Email Marketing vs. Social Media: Which is Better?
Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pinning tried and true marketing channels against each...
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4 Steps to Plan Your Email Marketing for the New Year
Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about...
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4 Ways to Grow your Blog with Web Push Notifications
Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need...
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Landing Page vs. Website: All Your Questions, Answered
“Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success...
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