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6 Uncommon Tips to Have Your Most Productive Day Ever
Don’t have enough time to write emails every week? Too busy to regularly clean your subscriber list? You’re not alone. In our 2018 subscriber survey, our audience cited a lack of time as their biggest...
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4 Ways This Expert Launched His Coaching Career with Email Marketing
Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing....
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7 Ways to Create a Successful Black Friday Email
U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to...
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Transform Your Emails from “Meh” to Merry with These Holiday Design Tips
As AWeber’s Brand Designer, there is nothing I hate more than seeing holiday emails plastered with red and green, and images of holly, Christmas trees, and presents. These messages are often garish...
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“How Do I Avoid the Spam Filter?”
Every week in our newsletter FWD: Thinking, we give subscribers the opportunity to ask our team of email experts a question. Recently, we’ve heard a few questions about the spam filter, like the below...
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The 7-Day Challenge to Jump-Start Your Email Marketing in 2019
Every year, 80% of new year’s resolutions fail by the time February rolls around. Launching your email marketing strategy shouldn’t be one of them. That’s why we created a simple, 7-day challenge to...
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2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top...
Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to...
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The 3 Best Copywriting Formulas for Email Marketing
Wouldn’t it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also encourages them to complete a...
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21 Creative Email Ideas for People Who Don’t Like to Write
You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. You can forget about writer’s...
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How to Write an Apology Email
When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might...
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How to Brand Your Business in 6 Steps
What company immediately pops into your mind when you see this image? Coca-Cola. And that’s thanks to great branding. Even if Coca-Cola doesn’t show their logo in an advertisement, you still know it’s...
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How Long Should an Email Subject Line Be?
Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community. Because of this, marketers ask us about email subject...
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5 Powerful Ways to Drive More Sales Through Email
Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout. On the left is a “before” photo of a shirtless,...
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How Interactive Emails Will Change Marketing Forever
The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing...
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How One Blogger Gained 120,139 Email Subscribers
Do you know what the key to a successful blog is? A loyal community of readers. No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract...
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Are Plain-Text Emails More Likely to Reach the Inbox?
Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this...
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The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales
Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only...
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Are You a “Megaphone” Email Marketer?
Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from...
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8-Step Guide to Email Marketing During a Crisis
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. You can’t just ignore a crisis when it’s affecting your...
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6 Ways to Keep Your Audience Engaged During These Unprecedented Times
As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number...
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