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The Non-Marketer’s Guide to Getting 100 Subscribers with Andy Obusek [Podcast]
Ah, yes! The first 100 subscriber mark. It is quite possibly the most rewarding benchmark in your email marketing adventures. If you haven’t gotten there yet, that’s not a problem! This episode is just...
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What You Need to Do Now to Grow Your List on YouTube
What does YouTube have to do helping you grow your email list? Well, a lot actually. By creating video content, you give yourself another place for people to discover you and your business. And the...
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The 3 Commandments of Sign Up Form Design
Imagine this scenario for a moment: You just finished creating the perfect email sign up form. You’ve written compelling copy, offer a valuable lead magnet and display it on every page of your blog....
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4 Ways You Can Advertise with a Small Budget
As a small business owner, you’ve poured blood, sweat and tears into your company to get it to a place where you can finally see financial benefits (go you!). But due to all of your hard work, that...
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6 Ways To Grow Your Email List That Prove You Don’t Need A Website
Growing an email list isn’t just for those with visually captivating, multi-page websites. It’s for anyone who wants to use email to engage their audience and grow their business. And considering that...
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4 Frighteningly Good Halloween Email Trends
Tis’ the season for pumpkin spice coffee, college football, and overuse of the emoji. But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black...
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10 Ways to Boost Your Email Marketing Engagement
Reviewing the performance of your emails (like open rates and click-throughs) can tell you a lot about your subscribers and the type of content that interests them. But if your open rates aren’t as...
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18 Tried-And-True Ways to Improve Your Email Content
Whether you’ve been sending emails to subscribers for 10 years or 10 days, it’s important to consider how you might be able to improve your content every now and then. After all, things change over...
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How Personalization Can Help You Connect with Subscribers
Hello [name], I’m so happy you found us! [The place you signed up] is really a great place to get started, but you’ve come to the right place. Our blog is a wonderful resource on [your interests]. Look...
View Article51 Open-Worthy Subject Line Ideas
They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is one of the first impressions your...
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5 Tactics for Short Emails that Pack a Punch
Sometimes, less is more. And when it comes to your email marketing strategy, this can absolutely be true. While some audiences love to receive a long, descriptive email, others may quickly become bored...
View Article6 Ways Social Sharing Can Grow Your Email List
Crafting great content isn’t enough to get your content to go viral. In a world where sharing is social currency, social engagement is more important than ever if you want the world to see your...
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The 5 Most Common Subject Line Mistakes to Avoid
Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like...
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14 Powerful Tactics to Increase Your Email Click-Through Rates
Have you ever sent what you thought was a really amazing email only to find that your click-through rate was below average? Getting high email click-through rates is really important, and not just...
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How to Make Your Emails Stand Out This Holiday Season
With all of the hard work you put into creating the merriest holiday email campaigns, you want nothing more than to see them succeed. (If only Santa’s workshop included a team that could help you...
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6 Underrated Ways to Get More Website Traffic
When it comes to building your email list, there’s no shortage of ways to do so. You can improve the content in your sign up form, create an irresistible incentive, and even split test different...
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Email Marketing in 2016: The Best, The Worst, and What’s Next
What does the future of email marketing hold? Great question! If we had a crystal ball, we’d be able to tell you. But since that wouldn’t be the most accurate, we asked five email marketing experts to...
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15 Industry Experts Share Their #1 Email List Building Tactic
Raise your hand if list building is on the top of your to-do list. Email marketing helps you build relationships, grow your community and drive traffic to your website again and again. It’s a...
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Make Your Emails Merry with These 3 Holiday Email Design Tips
‘Tis the season for decorating all the things for the holidays: your house, your desk at work, and even your emails. But before you douse your next holiday email in glitter, tinsel and garland, it may...
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The 5 Secrets to Building Your Email List
As a small business owner, you know that despite how many subscribers you have on your email list, the search for new ones never stops. Gaining subscribers — let alone maintaining your current list —...
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