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4 Ways Content Marketing Can Boost Your Affiliate Referrals
With all the work that goes into affiliate marketing, creating compelling content for your audience is often a forgotten piece of the puzzle. But you could be missing out on a huge opportunity to...
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Here’s How Email Color Can Impact Subscriber Behavior
When used effectively, color theory can be one of the most powerful tools an email marketer can work with. After all, the right color choice can help convey the value of your emails. Color can...
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Email Marketing Best Practices in 2017: 5 Tips to Improve Your Emails
2017 is the year of the email. Or, at least it should be: One research firm is predicting that 225.3 billion emails will be sent this year (!) – which is a five percent increase from previous years....
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8 Writing Hacks to Create Better Emails
Do you love setting New Year’s resolutions? If so, you know there’s one thing that stands between you and success: time. Fortunately, there are ways you can work on improving your time management...
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4 Ways to Avoid Google’s Mobile Sign Up Form Penalty
Earlier this month, Google launched an update that has the potential to decrease your website traffic and limit the number of people who see your sign up forms and subscribe to your email lists. Now,...
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Email Marketing 101: 6 Ways it Can Boost Your Business
This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in...
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Winning Back Subscribers with Re-Engagement Emails
Here’s a scary stat: Email marketing lists decrease 22.5 percent every year. That means almost a quarter of your list – your list of valued email subscribers – will no longer be engaged or on your...
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How to Plan Your Email Marketing Strategy
This blog post is the second installment of our new series, The Ultimate Guide to Email Marketing – an eight-week series that covers the fundamentals of email marketing. Last week, we explained 6 ways...
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A Crash Course in Email Automation
If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success:...
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The Secret to Writing Addictive Email Content
This post is the fourth installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email! Want a sneak...
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Master Email Personalization With These 5 Best Practices
Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list. It allows you to deliver the right message to people who...
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Does Your Email Design Need Help? Here Are 4 Tips to Up Your Game
How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well? If you’re like a lot of time-strapped business owners, you may not have had...
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Here’s Why Email Send Times Matter a Lot
Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the most personal form of...
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16 Ways to Segment Subscribers and Boost Engagement
Sending targeted emails to segmented subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to the Direct Marketing Association,...
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Analyzing Your Emails: 7 Key Metrics to Watch
This post is the eighth installment of our new series, The Ultimate Guide to Email Marketing – an eight-week series that covers the fundamentals of email marketing. If you send an email out into the...
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6 Mobile-Friendly Sign Up Forms to Try Now
It’s been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google...
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The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience
Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction? Let me...
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4 Email Newsletter Ideas for Bloggers
An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to...
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Get Started with Email Automation in 6 Easy Steps
Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies...
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How to Use Segmentation for Targeted, Automated Welcome Campaigns
We talk a lot about welcome emails on our blog (I’m sure all of our regular readers are nodding in agreement!). One of the reasons why it’s a frequent topic? Because it’s one of the most important –...
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